Digital Marketing Company in Quebec City

Tout le contenu publicitaire à destination des consommateurs québécois est rédigé en français comme version maîtresse, avec versions anglaises et autres dérivées en aval. Sur les affichages publicitaires, le français doit être nettement prédominant, ce qui se traduit en pratique par une typographie au moins équivalente à deux fois la taille du texte anglais et un placement principal. Sur les sites web et plateformes en ligne accessibles depuis le Québec, le français doit être disponible dans des conditions au moins aussi favorables que l'anglais. Nous documentons la conformité dans un audit OQLF livré avec chaque campagne et nous gardons une trace écrite des choix terminologiques pour défendre une inspection éventuelle. Aucune campagne ne quitte le studio sans cette traçabilité.

The spread here reflects three genuinely different builds: a monthly retainer for paid media, SEO, and lifecycle work on a single brand, performance creative production, or a full Bill 96 + Loi 25 marketing-stack remediation (analytics consent, CRM consent, French-first email templates, OQLF audit, hreflang rework). Scope drivers include spend tier and creative volume. Media spend pass-through is billed at cost with a transparent platform-fee breakdown rather than blended into the retainer. Codazz quotes fixed-fee CAD and runs media buys from Canadian-region buying seats on Google Ads, Meta, TikTok, and DV360.

French-first creative reads as Québécois because the writer chose the noun before the structure, while translated creative reads as anglophone in disguise because the writer chose an English sentence first. Québec consumers detect the difference within a sentence, and the OQLF treats translation-only flows as a structural Bill 96 risk. We use Québec-born copywriters and Antidote terminology validation so register, idiom, and cultural reference align with how the Capitale-Nationale region actually talks. The same principle holds for product UI and email lifecycle work. Cossette and Sid Lee built decades of trust in the market by writing French-first, and any vendor that retrofits French ships into a credibility deficit before the first impression.

Yes. On Google Ads and Meta we target the Capitale-Nationale Census Metropolitan Area (which covers Québec City, Lévis, the Île d'Orléans, and parts of Charlevoix-Est) with radius and polygon targeting rather than broad province-level Québec geos. Language targeting is set to French (Canadian) and English-Canadian secondary. On TikTok and Snapchat the granularity is coarser, so we layer DMA-equivalent custom audiences with first-party CRM lookalikes built off Québec City postal codes. For programmatic we use DV360 inventory packages keyed to Québec-only publishers (Le Soleil, Journal de Québec, Radio-Canada, ICI Première digital). Reporting splits performance by Capitale-Nationale versus Greater Montréal versus rest-of-Québec so spend reallocation is honest.

Loi 25, in force since September 2023, requires informed and granular consent for analytics, advertising, and any profiling that uses personal information. We deploy OneTrust, Didomi, or Sourcepoint with Google Consent Mode v2 (basic by default, advanced where the client opts in) and Meta CAPI configured to respect consent state. The consent banner is French-first, with English available, and presents specific purposes (analytics, advertising, personalisation, third-party sharing) rather than a single accept-all switch, because the Commission d'accès à l'information has issued guidance against pre-ticked bundles. We deliver a written sub-processor map and a Loi 25 data-processing record to the client's privacy officer, and we keep server-side tagging in AWS ca-central-1 to minimise cross-border data transfers.

We have run campaigns under the constraints that apply to provincial Crowns and public bodies, including Communications gouvernementales du Québec policies on plain French (clarté du langage), accessibility under the Loi assurant l'exercice des droits des personnes handicapées (WCAG 2.1 AA on web), and the Politique linguistique de l'État. Loto-Québec, the Société des alcools du Québec, Hydro-Québec, and the Musée national des beaux-arts du Québec set the regional benchmark for how a Crown speaks to its public. We respect tendering rules under the Loi sur les contrats des organismes publics and price accordingly when a project is procured through the public marketplace, including the BSDQ and SEAO platforms when relevant. Public-sector dashboards are delivered in French and meet ATI request standards.

GA4 is configured with a custom language dimension keyed to ad-creative language rather than browser language, because many Québec users browse in English by habit but engage with French creative when served. We segment conversions by creative language, by Capitale-Nationale versus rest-of-province versus rest-of-Canada, and by audience persona (e.g., young adult francophone urban vs older suburban anglophone-leaning Capitale-Nationale resident). CRM and email metrics in Klaviyo or HubSpot include a language-preference field set at signup and respected on every send. We report monthly with French as the default report language, English on request, and we surface the rare cases where English creative outperforms French in Québec so the strategy reflects reality rather than ideology.

Yes. Many Québec City brands run brand strategy and large above-the-line creative through Cossette, Sid Lee Québec, or lg2, and bring in a specialised digital partner like Codazz for performance media, SEO, lifecycle, and martech operations. We have shipped under that model. We respect the lead agency's brand voice, French terminology choices, and creative platform, and we contribute performance creative variants, paid optimisation, analytics, and CRM execution. Reporting integrates with the lead agency's quarterly brand health review rather than competing with it. Margins and roles are documented in a written scope so the client never pays twice for the same deliverable and the lead agency never finds out about a tactical decision after launch.