Google Ads & PPC That Maximize ROAS

We recommend a minimum monthly budget of $1,500–$3,000 for most campaigns to gather enough data to optimize effectively. Highly competitive sectors may require more. We will advise based on your industry CPC benchmarks during our discovery call.

Unlike SEO, PPC drives traffic from day one. You can expect initial data within the first week. However, we typically need 60–90 days of data to fully optimize campaigns for peak efficiency and ROAS.

Search campaigns give you precise keyword control and are best for capturing direct demand. Performance Max uses Google's AI to find conversions across all channels. We typically recommend running both in a complementary structure, prioritising Search for core terms.

We implement enhanced conversion tracking via Google Tag Manager, connecting purchase events, lead form submissions, phone calls, and offline conversions where applicable. Accurate conversion data is the foundation of effective PPC management.

Google Ads excels at capturing existing demand — people actively searching for your product. Meta Ads is stronger for creating demand and targeting audiences by interest or behaviour. Most businesses benefit from both; we will recommend the right mix for your goals.