Search Campaigns
Intent-driven search ads targeting high-value keywords at the exact moment prospects are ready to buy — with precision match types and compelling ad copy.
PPC FOR SOFTWARE COMPANIES
Google Ads Management for Software Companies
Google Ads and PPC management for software companies — search, Performance Max, and remarketing tied to your product landing pages, GA4 tracking, and pipeline metrics.
- $10M+
- Ad spend managed
- 3.5x
- Avg ROAS delivered
- 40%
- Lower CPA vs industry avg
- Premier
- Google Partner status
- NDA on Day 1
- Fixed-Price Guarantee
- 48hr Proposal
- Secure Data Residency
Get your custom project plan
Share your project details — a senior engineer responds within 4 hours.
NDA protected 24hr response Free consultation
Independently audited, certified and built to standards you can check
Google Ads management runs paid search, shopping, and remarketing campaigns to capture demand for software products. Codazz is a software-first agency — we manage PPC alongside your landing pages, conversion tracking, and product analytics so ad spend ties directly to qualified pipeline and revenue.
What We Offer
Our PPC Capabilities
Shopping & Performance Max
Product listing ads and AI-powered Performance Max campaigns that drive e-commerce revenue across Google's entire advertising network.
Display & YouTube Ads
Brand awareness and retargeting campaigns across Google's display network and YouTube, using audience signals to reach your ideal customers.
Remarketing Campaigns
Strategic remarketing that re-engages past visitors with tailored messaging, moving them back through the funnel to convert at lower cost.
Conversion Rate Optimization
Landing page analysis and A/B testing aligned to your PPC campaigns, ensuring every click has the best possible chance of converting.
Competitor Conquest Campaigns
Targeted campaigns bidding on competitor brand terms to capture market share from your direct competitors at the moment of intent.
Our Work
Products That Users Actually Love.
200+ products shipped across fintech, healthcare, e-commerce, and SaaS — built to scale, designed to convert.
Web Design
KPR Interiors
A marketing site for an interior design studio, rebuilt on Next.js to load fast on mobile and convert visitors into enquiries.
- 4x
- Lead Gen
- 1.8s
- Load Time
Next.jsTailwindGSAP
Healthcare
CareSync
A patient management platform handling scheduling, records and clinician-patient messaging for a healthcare provider.
- 130+
- Patients
- 4.9★
- Rating
ReactNode.jsPostgreSQL
E-Commerce
LYKFit
A fitness e-commerce storefront built on Next.js with Shopify as the commerce backend and Stripe handling payments.
- 3x
- Revenue
- 2.5M+
- Visitors
Next.jsShopifyStripe
Logistics
Pioneer Logistics
A delivery management platform with live vehicle tracking, route planning and customer-facing shipment status.
- 15K+
- Deliveries/Mo
- 98%
- On-Time
ReactNode.jsMapBox
Logistics
BYT Trucking
A freight management platform for an established trucking operator, covering load tracking and job records.
- 500+
- Projects
- 30+
- Years
Next.jsMapBoxMongoDB
SaaS
ReviewPro
A multi-tenant SaaS platform that aggregates business reviews across sources and surfaces them in one dashboard.
- 10K+
- Businesses
- 200%
- Growth
ReactGoogle APIRedis
Our Process
Our Google Ads & PPC Process
- 01
Account Audit
We audit your existing Google Ads account (or benchmark competitors) to identify wasted spend, quality score issues, and immediate optimization opportunities.
- 02
Campaign Strategy
We develop a full campaign architecture — keyword segmentation, audience targeting, bidding strategy, ad copy frameworks, and landing page requirements.
- 03
Launch & Optimize
Campaigns go live with daily monitoring. We iterate on bids, ad copy, audiences, and negative keywords in the first weeks to hit target CPA and ROAS.
- 04
Scale & Report
Once profitable baselines are established, we scale budgets systematically with monthly performance reports tying spend directly to revenue outcomes.
Google Ads & PPC FAQ
Everything you need to know about our Google Ads and PPC management services.
Ask our teamWe recommend a minimum monthly budget of $1,500–$3,000 for most campaigns to gather enough data to optimize effectively. Highly competitive sectors may require more. We will advise based on your industry CPC benchmarks during our discovery call.
Unlike SEO, PPC drives traffic from day one. You can expect initial data within the first week. However, we typically need 60–90 days of data to fully optimize campaigns for peak efficiency and ROAS.
Search campaigns give you precise keyword control and are best for capturing direct demand. Performance Max uses Google's AI to find conversions across all channels. We typically recommend running both in a complementary structure, prioritising Search for core terms.
We implement enhanced conversion tracking via Google Tag Manager, connecting purchase events, lead form submissions, phone calls, and offline conversions where applicable. Accurate conversion data is the foundation of effective PPC management.
Google Ads excels at capturing existing demand — people actively searching for your product. Meta Ads is stronger for creating demand and targeting audiences by interest or behaviour. Most businesses benefit from both; we will recommend the right mix for your goals.
Ad agencies optimize campaigns but rarely touch the landing pages, tracking, or product analytics that determine conversion. Codazz manages PPC alongside your engineering team — we fix landing page performance, implement GA4 and GTM correctly, and tie ad spend to qualified pipeline, not just clicks.
Ready to Get Started?
Let's discuss your project. Free consultation, NDA on Day 1, and a detailed proposal within 48 hours.