Performance Analytics That Drive Decisions

Universal Analytics stopped processing data in July 2023. If you are still relying on UA data or have not fully configured GA4 properly, you are flying blind. We conduct a full GA4 audit to ensure your property is correctly set up with all events, conversions, and audiences properly defined.

We implement GA4's built-in multi-touch reporting alongside custom attribution analysis, enabling you to see the full customer journey — from first organic visit through to paid retargeting and final conversion — rather than attributing everything to the last click.

A data layer is a JavaScript object that passes structured information from your website to analytics and marketing tools via GTM. If you run e-commerce, track form submissions, or need reliable event data, a well-implemented data layer is essential for accurate measurement.

We implement consent mode v2 for Google tags, ensuring your analytics and advertising tracking respects user consent choices while using modeling to fill data gaps. We work with your legal team and CMP provider to ensure full compliance with GDPR and applicable privacy regulations.

Our standard dashboard suite includes an executive overview (traffic, conversions, revenue), a channel performance breakdown, a paid media dashboard (Google Ads, Meta), an SEO dashboard (Search Console + GA4), and an e-commerce funnel analysis. All dashboards are customised to your specific KPIs.