GA4 Setup & Migration
Full Google Analytics 4 property configuration, event tracking setup, and Universal Analytics migration — with data validation to ensure 100% accurate measurement.
GROWTH FOR SOFTWARE PRODUCTS
Product Analytics for Software & SaaS Teams
GA4, GTM data layers, and product event tracking wired to activation, trial conversion, and MRR — analytics built for SaaS growth teams, not generic marketing reports.
- 100+
- Analytics setups completed
- GA4 & GTM
- Certified specialists
- Real-time
- Custom dashboards delivered
- 30%
- Avg CPA reduction via data
- NDA on Day 1
- Fixed-Price Guarantee
- 48hr Proposal
- Secure Data Residency
Get your custom project plan
Share your project details — a senior engineer responds within 4 hours.
NDA protected 24hr response Free consultation
Independently audited, certified and built to standards you can check
Product analytics for software and SaaS teams connects GA4, GTM data layers, and product event tracking to activation, trial conversion, and MRR metrics — not just pageviews. Codazz implements analytics on products we build, wiring signup funnels, feature usage events, and Looker Studio dashboards to the KPIs your growth team actually tracks.
What We Offer
Our Capabilities
Google Tag Manager Configuration
GTM container setup and management, deploying all marketing and analytics tags without developer dependency and with version-controlled change history.
Conversion Tracking Audit
A complete audit of your existing conversion tracking — identifying misfiring tags, missing goals, duplicate transactions, and attribution gaps across all channels.
Custom Dashboard Development
Looker Studio dashboards pulling data from GA4, Google Ads, Search Console, and your CRM — giving stakeholders real-time visibility into the metrics that matter.
Attribution Modeling
Multi-touch attribution analysis to understand which channels and touchpoints are genuinely driving conversions — moving beyond last-click and informing smarter budget allocation.
Data Layer Implementation
Specification and deployment of a structured data layer enabling rich, reliable event tracking for e-commerce, lead forms, video engagement, and custom interactions.
Our Work
Products That Users Actually Love.
200+ products shipped across fintech, healthcare, e-commerce, and SaaS — built to scale, designed to convert.
Web Design
KPR Interiors
A marketing site for an interior design studio, rebuilt on Next.js to load fast on mobile and convert visitors into enquiries.
- 4x
- Lead Gen
- 1.8s
- Load Time
Next.jsTailwindGSAP
Healthcare
CareSync
A patient management platform handling scheduling, records and clinician-patient messaging for a healthcare provider.
- 130+
- Patients
- 4.9★
- Rating
ReactNode.jsPostgreSQL
E-Commerce
LYKFit
A fitness e-commerce storefront built on Next.js with Shopify as the commerce backend and Stripe handling payments.
- 3x
- Revenue
- 2.5M+
- Visitors
Next.jsShopifyStripe
Logistics
Pioneer Logistics
A delivery management platform with live vehicle tracking, route planning and customer-facing shipment status.
- 15K+
- Deliveries/Mo
- 98%
- On-Time
ReactNode.jsMapBox
Logistics
BYT Trucking
A freight management platform for an established trucking operator, covering load tracking and job records.
- 500+
- Projects
- 30+
- Years
Next.jsMapBoxMongoDB
SaaS
ReviewPro
A multi-tenant SaaS platform that aggregates business reviews across sources and surfaces them in one dashboard.
- 10K+
- Businesses
- 200%
- Growth
ReactGoogle APIRedis
Our Process
Our Performance Analytics Process
- 01
Tracking Audit
We audit every existing tag, goal, and conversion action — documenting what is working, what is broken, and what is missing across your analytics setup.
- 02
Implementation Plan
We produce a detailed measurement plan specifying every event, conversion, and data layer variable required to answer your key business questions.
- 03
Setup & QA
Our team implements all tracking changes via GTM, conducts thorough QA testing in staging and live environments, and validates data against ground truth.
- 04
Dashboard & Reporting
Live Looker Studio dashboards are delivered with stakeholder training, followed by monthly analytics health checks and ongoing tracking support.
Performance Analytics FAQ
Everything you need to know about our performance analytics services.
Ask our teamUniversal Analytics stopped processing data in July 2023. If you are still relying on UA data or have not fully configured GA4 properly, you are flying blind. We conduct a full GA4 audit to ensure your property is correctly set up with all events, conversions, and audiences properly defined.
We implement GA4's built-in multi-touch reporting alongside custom attribution analysis, enabling you to see the full customer journey — from first organic visit through to paid retargeting and final conversion — rather than attributing everything to the last click.
A data layer is a JavaScript object that passes structured information from your website to analytics and marketing tools via GTM. If you run e-commerce, track form submissions, or need reliable event data, a well-implemented data layer is essential for accurate measurement.
We implement consent mode v2 for Google tags, ensuring your analytics and advertising tracking respects user consent choices while using modeling to fill data gaps. We work with your legal team and CMP provider to ensure full compliance with GDPR and applicable privacy regulations.
Our standard dashboard suite includes an executive overview (traffic, conversions, revenue), a channel performance breakdown, a paid media dashboard (Google Ads, Meta), an SEO dashboard (Search Console + GA4), and an e-commerce funnel analysis. All dashboards are customised to your specific KPIs.
Yes — this is our specialty. We instrument signup flows, trial starts, feature activation, upgrade events, and churn signals via GTM data layers and GA4 custom events, then pipe them into Looker Studio dashboards mapped to your product-led growth funnel.
Ready to Get Started?
Let's discuss your project. Free consultation, NDA on Day 1, and a detailed proposal within 48 hours.