AR & VR Development Company in São Paulo

Budget tracks the build, and the build is usually one of three: a scoped AR proof of concept (mobile WebXR or ARKit / ARCore prototype, one feature, three to five interaction states), a production VR training experience for Petrobras, Vale, or Embraer-scale enterprise with multiple scenarios, voice narration in Brazilian Portuguese, and LGPD-compliant capture flows, or Vision Pro or Quest 3 native flagship applications with multi-user collaboration, hand and eye tracking, and AWS sa-east-1 backend integration. All fixed-fee in BRL with milestone invoicing, billable in USD when international parent treasuries require it.

LGPD (Lei Geral de Proteção de Dados, in force since 2020) governs personal data handling in Brazil and ANPD (Autoridade Nacional de Proteção de Dados) is the enforcement body. AR and VR systems routinely capture data ANPD treats as personal or sensitive: room scans (Quest 3 Spatial Anchors, Vision Pro World Map, ARKit Scene Reconstruction) reveal home or workplace layout, hand tracking and eye tracking capture biometric patterns, and voice capture during VR training falls under voice biometric category. Our XR deliverables include LGPD-aligned consent UI screens (in Brazilian Portuguese) at the point of capture, data minimization patterns (record only what the experience requires), AWS sa-east-1 storage by default for spatial data, and DPIAs (Data Protection Impact Assessments) ready for ANPD review. We coordinate with your Brazilian DPO (Encarregado de Dados) rather than acting as the legal authority ourselves.

Hardware choices for São Paulo XR break by use case. For consumer reach, Meta Quest 3 dominates the Brazilian VR market — it is officially imported through Mercado Libre, Magazine Luiza, and Amazon Brasil with Anatel certification, and ships at BRL 4,500 to BRL 6,000 depending on storage. Pico 4 Ultra has Anatel approval and ships through some channels but with thinner content library. Apple Vision Pro is not officially launched in Brazil and Apple has not announced timing — units circulate through Miami-grey-market import via Faria Lima professional buyers at BRL 35,000 to BRL 50,000 effective, so we ship Vision Pro experiences for enterprise clients (Itaú, Stone, Nubank executive demos) but not for consumer reach. For mass-market AR, ARCore on mid-tier Android (Samsung Galaxy A-series, Motorola Edge, Xiaomi Redmi) covers more Brazilian households than ARKit on iOS, so WebXR via Babylon.js or Three.js is often our default for retail and e-commerce reach.

Brazilian Portuguese and European Portuguese diverge enough in vocabulary, grammar, and pronunciation to break immersion if treated as a single language. Our localization workflow keeps Brazilian Portuguese (PT-BR) as a first-class voice with São Paulo neutral accent for narration, optional regional accents (Carioca, Nordestino, Gaúcho) for character work or regional brand campaigns, and full script review by Brazilian Portuguese linguists for idiom, register, and cultural reference. Voice generation uses Resemble AI and ElevenLabs Brazilian voice libraries when synthetic narration is acceptable, or studio recording in São Paulo (we have partner studios in Vila Madalena and Pinheiros) when production quality demands human voice. We also handle ABNT NBR 9050 accessibility for hearing-impaired users with Brazilian Sign Language (LIBRAS, distinct from Portuguese Sign Language) interpretation for broadcast deliverables to Globo, SBT, and Record.

Yes. Petrobras has used VR for offshore platform training since 2014 and the procurement cycle is rigorous — vendor onboarding through Petronect (Petrobras's supplier portal), ABNT NBR 14280 occupational safety standard compliance, internal Petrobras training framework alignment, and offline-capable deployment for offshore facilities with limited connectivity. Vale's post-Brumadinho ESG investment funds VR safety across mining operations under similarly strict procurement (Vale Suppliers portal, NR-22 mining safety alignment). Embraer pilots and assembly training operates under both Brazilian aviation authority ANAC oversight and the operator country aviation authorities (FAA, EASA) for export training. Our enterprise VR deliverables include ABNT-compliant safety documentation, offline-capable deployment options, multi-language support (Brazilian Portuguese plus English plus occasionally Spanish or French for export), and procurement-ready supplier documentation. We have walked the Petronect and Vale supplier onboarding paths before.

Pix (the Brazilian central bank's instant payment system launched November 2020) dominates Brazilian checkout — over 80 percent of Brazilian adults use Pix and the average transaction value continues falling as it replaces cash and card payments. For AR commerce experiences (try-on, product configurators, immersive checkout) we integrate Pix QR codes natively through Mercado Pago, Stone, PagSeguro, Cielo, or direct BACEN-licensed PSP APIs depending on the client's existing payment stack. Drex (Brazil's CBDC, in pilot through 2025-2026 with broader rollout expected 2026-2027) is more speculative for AR commerce today but we have shipped Drex pilot integrations for Itaú and B3 immersive investor education experiences. Both Pix and Drex integration must clear BACEN (Banco Central do Brasil) oversight and CVM rules where investment products are involved, and we document the regulatory mapping in the AR commerce architecture record.

A typical São Paulo production VR project (single-vertical enterprise training, three to five scenarios, Brazilian Portuguese narration, LGPD-compliant capture, Quest 3 deployment with optional Vision Pro version) takes twelve to twenty weeks from kickoff to first production rollout. Week 1 to 3 is discovery, hardware audit, LGPD assessment, and content scope lock. Week 4 to 12 is build sprints — Unity or Unreal scene authoring, interaction design, Brazilian Portuguese voice recording, and iterative review with stakeholders. Week 13 to 16 is QA on target hardware (Quest 3 plus Vision Pro plus mobile fallback as needed), accessibility pass, and LGPD consent UI integration. Week 17 to 20 is pilot rollout with monitoring and iteration. Enterprise Petrobras / Vale / Embraer procurement cycles add four to eight weeks for Petronect / Vale Suppliers onboarding. Multi-language deliveries add two to four weeks per additional language.

Three reasons. First, commercial structure — we work to a fixed fee against a written scope, where Hollywood XR vendors (R&D Studios, Magnopus, Niantic Studios) typically run open T&M structures, and where the strongest São Paulo independent studios (Hyperbolic, Realô, Lumini) tend to specialize narrowly in either consumer entertainment or industrial training. Second, technical depth — we keep Unity, Unreal, WebXR, ARKit, ARCore, and visionOS development in-house alongside backend infrastructure on AWS sa-east-1 and Azure Brazil South, so the full stack ships under one fixed fee rather than fragmenting across XR studio plus backend agency plus localization vendor. Third, regulatory and procurement fluency — we have shipped through LGPD and ANPD spatial data flows, Petronect and Vale Suppliers procurement onboarding, BACEN and CVM oversight on fintech AR pilots, and Anatel device certification considerations, so compliance comes baked in rather than as expensive change requests after the Faria Lima legal team flags something pre-launch.