What Is Motion Branding? Video & Animation Services

A logo sting (also called a logo reveal or logo animation) is a short animated sequence — typically 3–10 seconds — that animates your logo on screen. Used at the start or end of videos, in ads, and on brand intro cards, it adds a layer of polish and brand recognition that static logos cannot achieve.

Lottie (JSON) is the superior choice for web and app animations — it is vector-based (scales perfectly), incredibly lightweight (often 10x smaller than GIF), and fully interactive/controllable via code. GIF has no alpha channel and poor quality. MP4 works well for video but requires autoplay considerations. We always recommend Lottie for UI animations.

A 60–90 second explainer video typically takes 4–6 weeks from brief to delivery: 1 week for script and storyboard, 1 week for styleframes, 2–3 weeks for animation, and 1 week for revisions and final delivery. Logo stings and short motion assets are faster — typically 1–2 weeks.

Yes — all After Effects project files are included in our standard deliverable package. We structure projects cleanly with labelled compositions, organised layers, and clear notes so your in-house team or future agency can make updates without starting from scratch.

Absolutely — and this is typically where we start. We review your existing brand guidelines, color system, typography, and static identity, then develop a motion language that feels like a natural extension of your visual identity rather than a departure from it.

Logo stings start around $2,500; social motion template libraries from $5,000; 60–90 second explainer videos from $8,000–$15,000 depending on complexity. We provide itemised quotes after reviewing your brief — book a free scoping call to get started.