CRM Development Services We Offer in Ottawa
CRM engagements here fall into implementation, replatform and build. Implementation work configures Salesforce or Microsoft Dynamics 365 against a revenue process that actually exists rather than the one on the slide, with Canadian data region selection confirmed in the contract instead of assumed. Replatform work is the more common Ottawa request: a decade-old CRM full of duplicate accounts, orphaned opportunities and consent records nobody can defend, which we migrate with a documented merge policy that preserves the earliest defensible consent evidence rather than whichever record won the last write. Build work is for organisations whose model does not fit a sales CRM at all, principally associations and membership bodies needing member, chapter, committee, dues, event and government relations objects as first-class entities. Across all three we deliver consent capture with source, timestamp, method and wording retained per contact, unsubscribe handling that propagates across every sending system within the ten business days CASL allows, deduplication and merge rules that treat consent as the surviving attribute, partner and channel structures for Kanata-style indirect sales, quoting and approval workflows, and reporting your finance team can reconcile against the general ledger.
Our CRM Development Development Process
We run Eastern Time so the revenue operations lead, marketing operations manager, privacy officer and the sales director who will actually have to use the thing sit in the same working session. Our Edmonton engineers start two hours earlier on Mountain Time and Chandigarh covers the overnight window, which means data migration dry runs finish while Ottawa sleeps and the results are ready at 9 AM. Discovery starts with a consent audit before any schema work, classifying every contact in the existing system as express consent, implied consent with a documented expiry, or undocumented, because undocumented contacts cannot legally be messaged and migrating them creates liability rather than pipeline. We then map the real revenue process by shadowing deals, not by interviewing executives, and we build the object model from that. Migration runs as repeatable dry runs against a full copy with a reconciliation report on every pass, never as a single cutover weekend. Build sprints are two weeks with working demos on the client's own migrated data. Launch includes seller training, a rollback plan, and a documented consent and data subject request runbook your privacy officer can operate without calling us.
CRM Discovery & Process Mapping
1-2 WeeksWe shadow your sales, service and operations teams to map the real process — including the spreadsheets and workarounds nobody documents — then define the data model, integrations and success metrics.
Architecture & UX Design
2-3 WeeksWe design the object model, permission matrix and screen flows so reps complete a record in fewer clicks than they do today. Adoption is designed in, not trained in afterwards.
CRM Build & Integration
6-14 WeeksAgile sprints with a working environment from week three. We build the CRM modules, automations and dashboards, then connect email, calendar, telephony, billing, ERP and marketing systems.
Data Migration & UAT
2-4 WeeksWe clean, de-duplicate and migrate your existing records with a dry run first, then run user acceptance testing with the people who will live in the system daily.
Rollout, Training & Support
2-3 WeeksPhased go-live by team, hands-on training, admin handover documentation and a hypercare period so adoption does not stall in week two.
Technologies We Use for CRM Development
Platform choice follows the buyer, not our preference. Microsoft Dynamics 365 Sales with Dataverse provisioned in the Canada geography suits organisations already standardised on Microsoft 365 and Entra ID, which describes most Ottawa enterprises and nearly every organisation selling into federal buyers. Salesforce suits companies with complex partner, channel and CPQ requirements, and we confirm at contract time whether the org can be provisioned in a Canadian region rather than assuming it. HubSpot suits smaller commercial teams where speed matters more than depth. Where no product fits, principally for associations and membership bodies, we build on Postgres with row-level security, a Next.js or Remix front end, and a queue-backed integration layer, hosted in a Canadian region with the failover region also inside Canada so a recovery event does not relocate the contact database. Integration runs on Fivetran or Airbyte into Snowflake or BigQuery pinned to Canadian regions, dbt for modelling, and Hightouch or Census for reverse sync back into the CRM. Identity uses Entra ID or Okta with SCIM provisioning.
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