Digital Marketing Company in Ho Chi Minh City

We quote fixed-fee in VND on scoped phases rather than publishing a rate card. A focused performance-marketing retainer covers paid search, paid social, Zalo Ads, analytics, and reporting, and is sized against the media budget it manages (commonly VND 2 billion to VND 18 billion per month, paid directly to the platforms). Full-funnel programmes add SEO, SEM, TikTok, retail media on Tiki, Sendo, Shopee Vietnam, and Lazada Vietnam, plus marketing automation and creative, typically against VND 20 billion to VND 80 billion of monthly media. The VND typically trades at 24,000 to 26,000 per USD. Project-based work (campaign launches, brand refreshes, MoMo and ZaloPay loyalty integrations, attribution rebuilds, CDP implementations) is scoped fixed-fee in VND. HCMC runs roughly 30 to 50 percent below Singapore for equivalent senior planning and execution, and well below Hong Kong, because the Saigon engineering and marketing labour pool is priced below Singapore and HK with a comparable senior bench. We quote fixed-fee in VND on scoped phases.

Zalo is the dominant Vietnamese messaging platform, owned by VNG Corporation (Vietnam's largest internet company listed on UPCoM as VNZ), with over 75 million monthly active users in a country of roughly 100 million people. For the Vietnamese 35-plus consumer demographic, Zalo's penetration outpaces Facebook Messenger plus WhatsApp materially, and the Zalo Official Account plus Zalo Mini Program plus Zalo Ads ecosystem maps roughly to WeChat's surface in mainland China — customer-service messaging, broadcast notifications, mini-app product surfaces, payment integration through ZaloPay, and a paid-media surface for both performance and brand. Vietnamese consumers default to Zalo for SMB-to-consumer customer service in a way they do not default to Facebook in 2025, and brands that skip Zalo lose access to a meaningful share of the Vietnamese consumer surface. Our HCMC programmes run Zalo Official Account content calendars, Zalo Mini Program builds for product surfaces (catalogue, loyalty, checkout), Zalo Ads paid acquisition with native Vietnamese creative, and Zalo-to-CRM integration through VNG's developer APIs into HubSpot, Salesforce, or the bespoke CDP. The Zalo execution is run by Vietnamese-resident operators who understand the platform conventions, not English-led campaign localisation.

Decree 13/2023 on Personal Data Protection (administered by the Ministry of Public Security and effective from 1 July 2023) is Vietnam's first comprehensive personal-data-protection framework. It imposes lawful-basis requirements, data-subject rights (access, correction, deletion, restriction, portability, objection), mandatory Data Protection Impact Assessment registration for certain processing categories (including profiling, automated decision-making, large-scale processing of sensitive personal data, and cross-border transfer), and notification obligations for personal data breaches. For marketing campaigns specifically, Decree 13/2023 requires explicit consent for personal data processing where the legal basis is consent (which is the default for behavioural retargeting and CDP integration), a documented retention schedule, and a cross-border transfer impact assessment under Article 25 when personal data flows outside Vietnam. Our HCMC marketing engagements ship with a Decree 13/2023-aligned consent management platform configured for Vietnamese notice text (in Vietnamese as the primary language with English mirror for foreign-parent reporting), a DPIA registration filing with the Ministry of Public Security where the processing categories require it, a cross-border transfer impact assessment for campaign data flowing into AWS Singapore or HubSpot US, and a Decree 13/2023 compliant data-processing addendum cascading to every Martech vendor.

Decree 53/2022 (under the Cybersecurity Law 2018) imposes in-country data localisation obligations on certain enterprises providing services in Vietnam, requiring storage of specific personal data categories (Vietnamese user-identification data, biometric data, certain location and traffic data) inside Vietnam for the duration of service provision. The Authority of Information Security under the Ministry of Information and Communications administers the localisation enforcement, with the Cybersecurity Department under the Ministry of Public Security holding parallel jurisdiction for national-security-relevant data. For marketing data specifically, the obligation applies most clearly to consumer-app providers, fintech platforms under SBV, telecoms providers under MIC, and any service whose Vietnamese user base meets the threshold criteria in Decree 53/2022. Our HCMC marketing engagements assess Decree 53/2022 scope as part of discovery, partner with Viettel IDC, VNPT Data, CMC Telecom, or FPT Smart Cloud for in-country storage of the regulated subset, structure the CDP plus event-collection plus retargeting infrastructure so that Decree 53/2022-scoped data stays in-country while non-scoped data routes through AWS Singapore (closest hyperscaler region) or HubSpot US-region, and document the architecture for Ministry of Public Security and Authority of Information Security review.

Yes. Cốc Cốc is the Vietnamese-domestic browser-and-search engine that holds meaningful market share in Vietnam alongside Google's dominant share, with stronger penetration in specific demographic segments (particularly cost-conscious users who appreciate Cốc Cốc's built-in download accelerator plus advertising-cleaner) and consistent share in the mid-to-low device tier. Vietnamese SEO that ignores Cốc Cốc leaves a real incremental on the table for mass-market consumer brands and for Vietnamese-language e-commerce. Our HCMC SEO engagements run Google-first technical SEO (Core Web Vitals on the Singapore plus Vietnam CDN edge with Cloudflare plus BunnyCDN plus VNPT CDN coverage, hreflang for vi-VN plus en pairs, structured data validated against Google Vietnam rich-result eligibility), Cốc Cốc-specific optimisation (sitemap submission to Cốc Cốc Webmaster Tools, Cốc Cốc-friendly meta plus title-tag conventions, and the specific quirks of Cốc Cốc's indexing behaviour which differs from Google in subtle ways), plus YouTube Vietnam plus TikTok Search SEO for the increasingly meaningful share of younger Vietnamese users who default to TikTok plus YouTube Shorts plus Instagram Reels as their primary discovery surface. Reporting unifies across engines into a single dashboard.

MoMo (over 30 million Vietnamese users, Vietnam's dominant mobile wallet with banking-adjacent licensing under SBV), ZaloPay (VNG's payment arm integrated into the Zalo ecosystem), and VNPay (the QR-payment plus card-acquiring rails licensed by SBV) together cover the majority of Vietnamese mobile-payment volume, and any Vietnamese-domestic marketing programme has to integrate them into the conversion funnel rather than treating Stripe plus international cards as the primary path. Our HCMC programmes integrate MoMo, ZaloPay, and VNPay through the merchant-of-record APIs each platform provides, with conversion events flowing into GA4 plus Amplitude plus Mixpanel through server-side tagging on GTM SS or Stape, conversion API extensions to Meta plus TikTok plus Zalo Ads for first-party identifier-based attribution, and offline-to-online stitching where the customer journey crosses online plus in-store at WinCommerce plus Saigon Co.op plus FPT Shop plus Long Chau retail. The MoMo plus ZaloPay plus VNPay loyalty integration also opens a marketing-automation surface (re-engagement based on payment behaviour, segmented offers triggered by transaction patterns) that brands using only Stripe plus card-rails cannot reach.

Yes. Vietnamese is the primary working language for Vietnamese-domestic creative — copywritten by native Vietnamese-resident copywriters who understand the regional register conventions (HCMC and Hanoi register differ on specific lexical and tonal preferences, and Saigon-resident creative reads as more colloquial and faster-paced than Hanoi-resident creative), the formality conventions for B2B versus consumer surfaces, and the cultural references that resonate for Vietnamese audiences. English is the secondary working language for foreign-parent reporting, ASEAN-regional creative (when the same campaign targets Singapore plus Malaysia plus Thailand plus the Philippines plus Vietnam), and English-medium B2B targeting (FPT Software, KMS Technology, NashTech, TMA Solutions, and the export-software bench operate in English-primary for international customer-facing surfaces). Visual creative respects Vietnamese typography (Be Vietnam Pro is the de-facto Vietnamese-friendly typeface for digital, with proper diacritic rendering for ă, â, đ, ê, ô, ơ, ư plus the tone marks that English-default typography mis-renders), date formats DD/MM/YYYY in Vietnamese-locale, currency rendered VND with appropriate thousand-separator and decimal conventions, and photography sourced for Vietnamese settings rather than generic stock. The Vietnamese plus English production runs as parallel tracks rather than English-first machine-translated.

Vietnamese e-commerce attribution has to cover four parallel paths simultaneously. First, branded marketplaces — Tiki plus Sendo plus Shopee Vietnam plus Lazada Vietnam — where the platform owns the customer relationship and shares only limited attribution data with the brand, requiring a marketplace-attribution model that incorporates promotion-code tracking plus first-party UTM plus platform-API conversion events where each platform supports them. Second, direct-to-consumer storefronts on Shopify, WooCommerce, Magento, or custom builds, where standard GA4 plus conversion API plus server-side tagging through GTM SS or Stape applies with the additional layer of MoMo plus ZaloPay plus VNPay payment-event integration. Third, social commerce — Zalo Mini Program checkout, Facebook plus Instagram shopping, TikTok Shop — where each platform offers its own attribution surface that has to be unified into the master measurement dashboard. Fourth, offline-to-online — Vincom Retail plus Saigon Co.op plus WinCommerce plus FPT Shop plus Long Chau retail traffic that originates from a digital campaign — where loyalty-card identifier matching plus QR-code-based attribution provides the offline conversion stitching. Our measurement reporting unifies all four paths into a single VND-denominated CAC plus LTV plus ROAS dashboard.