Logo Usage Rules
Clear documentation of correct and incorrect logo usage — spacing rules, minimum sizes, approved color variations, and prohibited treatments to protect brand consistency.
BRANDING & IDENTITY
What Are Brand Guidelines? Development Services
Comprehensive brand guidelines in Figma and PDF — logo usage rules, color and type systems, voice and tone, and a live component library for your whole team.
- 150+
- Brand guidelines created
- 2–2000
- Team sizes served
- Figma & PDF
- Dual format delivery
- Lifetime
- Reference document value
- NDA on Day 1
- Fixed-Price Guarantee
- 48hr Proposal
- Secure Data Residency
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Independently audited, certified and built to standards you can check
Brand guidelines document how your logo, colors, typography, imagery, and voice should be applied consistently across every channel. Codazz delivers guidelines as interactive Figma libraries and polished PDFs — plus component libraries so design and marketing teams apply your identity correctly without guesswork.
What We Offer
Our Capabilities
Color System Documentation
Complete color specifications for every brand color in HEX, RGB, CMYK, and Pantone — with usage rules, hierarchy, and accessible combinations documented for every application.
Typography Guidelines
Typography system documentation covering font families, weights, sizes, line heights, and hierarchy rules for headings, body, captions, and UI across digital and print contexts.
Photography & Imagery Style
Art direction guidelines defining your brand's photographic aesthetic — subject matter, composition, color grading, mood, and what to avoid — ensuring visual consistency across all imagery.
Voice & Tone Guide
Written guidelines defining how your brand communicates — personality traits, vocabulary, sentence structure, and tone adjustments for different contexts such as social, formal comms, and advertising.
Digital & Print Application Examples
Real-world application examples showing how the brand system applies to business cards, email signatures, social templates, presentations, and advertising — giving teams immediate practical reference.
Our Work
Products That Users Actually Love.
200+ products shipped across fintech, healthcare, e-commerce, and SaaS — built to scale, designed to convert.
Web Design
KPR Interiors
A marketing site for an interior design studio, rebuilt on Next.js to load fast on mobile and convert visitors into enquiries.
- 4x
- Lead Gen
- 1.8s
- Load Time
Next.jsTailwindGSAP
Healthcare
CareSync
A patient management platform handling scheduling, records and clinician-patient messaging for a healthcare provider.
- 130+
- Patients
- 4.9★
- Rating
ReactNode.jsPostgreSQL
E-Commerce
LYKFit
A fitness e-commerce storefront built on Next.js with Shopify as the commerce backend and Stripe handling payments.
- 3x
- Revenue
- 2.5M+
- Visitors
Next.jsShopifyStripe
Logistics
Pioneer Logistics
A delivery management platform with live vehicle tracking, route planning and customer-facing shipment status.
- 15K+
- Deliveries/Mo
- 98%
- On-Time
ReactNode.jsMapBox
Logistics
BYT Trucking
A freight management platform for an established trucking operator, covering load tracking and job records.
- 500+
- Projects
- 30+
- Years
Next.jsMapBoxMongoDB
SaaS
ReviewPro
A multi-tenant SaaS platform that aggregates business reviews across sources and surfaces them in one dashboard.
- 10K+
- Businesses
- 200%
- Growth
ReactGoogle APIRedis
Our Process
Our Brand Guidelines Process
- 01
Brand Asset Audit
We audit all existing brand assets — logos, colors, fonts, photography — documenting what exists, what is inconsistent, and what needs to be created or standardized.
- 02
Guidelines Structure
We define the scope and structure of your guidelines document, mapping all sections required and aligning with your team on depth, format, and primary use cases.
- 03
Documentation
Our designers write and design the full guidelines document — clear, beautifully laid out, and written so that non-designers can apply the rules without ambiguity.
- 04
Figma Library Setup
A comprehensive Figma component library is built alongside the guidelines, giving your design and development teams a live, editable single source of truth for all brand components.
Our standard brand guidelines cover logo usage, color system, typography, photography and imagery style, iconography, voice and tone, and application examples across key digital and print touchpoints. The scope is tailored to your needs and the complexity of your identity system.
We deliver brand guidelines in both an interactive Figma file (for design teams) and a polished PDF (for wider team distribution). Both formats are updated simultaneously and branded to match your identity.
The Figma file serves as your living brand document — easily updatable as your brand evolves. We build it with versioning in mind, and we offer ongoing brand management retainers for clients who update their identity regularly. The PDF can be regenerated from Figma at any time.
Yes — Figma library setup is included in our brand guidelines packages. We build a fully structured component library including colors, text styles, logos, icons, and core UI components, all connected to your brand variables for easy global updates.
Absolutely. Many of our guidelines projects are for established brands that have grown organically without a formal system. We audit what exists, standardize and codify the current identity, fill gaps, and create a definitive guidelines document from your existing assets.
A standard brand guidelines project takes 4–6 weeks: asset audit (week 1), structure and documentation (weeks 2–4), Figma library build (weeks 4–5), and stakeholder review (week 6). Complex multi-brand systems may require 8 weeks.
Ready to Get Started?
Let's create brand guidelines that give your whole team the confidence to apply your brand consistently.