Rapida · Delivery Service Platform
A high-performance delivery platform with real-time tracking and immersive 3D visualizations.
Our Edmonton branding services take a company from positioning to a usable brand system. Brand strategy starts with a workshop — usually at our downtown Edmonton office with founder Raman Makkar — and covers audience, voice, narrative and the competitive landscape. Naming includes CIPO trademark prescreening so new names are checked against the Canadian Trademarks Database before you fall in love with them. Design produces a wordmark and logo with accessible colour variants, a full visual identity system (typography, colour, motion, iconography), bilingual EN/FR packaging where it applies, and applied identity across websites, apps, signage, packaging and social. Every system ships as a Figma library mapped to design tokens, with brand guidelines your internal team can extend. Accessibility is designed in from day one: brand colours meet WCAG 2.2 AA contrast, and digital surfaces are built to stay accessible at every size.
Every Edmonton branding engagement opens with discovery: a workshop at our downtown Edmonton office, at your site, or remotely, with founder Raman Makkar in the room, to agree on goals, users, constraints and what success looks like. We review any existing identity, run CIPO trademark prescreening on new names, and check WCAG 2.2 AA requirements for digital surfaces. Strategy follows: positioning, audience, voice and the verbal identity that frames the visual brief. Design sprints produce a working visual system validated on at least three real surfaces (website, mobile app, signage or packaging), plus typography and motion explorations. Launch hand-off includes a brand book, a Figma library mapped to design tokens, a CIPO trademark filing plan, bilingual EN/FR assets where they apply, and a training session so your Edmonton team can extend the system without a vendor on call.
Conduct stakeholder interviews, audience research, competitive audit, and brand perception analysis to understand where your brand stands and where it needs to go.
Define your brand positioning, value proposition, personality, voice, and messaging framework that guides all creative and communication decisions.
Explore multiple creative directions with moodboards, logo concepts, color explorations, and typography options aligned with the brand strategy.
Refine the selected direction with detailed iterations, application mockups across touchpoints, and stakeholder feedback incorporation.
Deliver comprehensive brand guidelines, all asset files in required formats, and templates your team needs to maintain brand consistency.
Our default brand stack is Figma for the design system and component library, with Figma Variables and Tokens Studio for the colour, type, spacing and motion tokens that flow into engineering. We build wordmarks and icons in Adobe Illustrator and Affinity Designer, add custom typefaces with Glyphs or FontLab when in scope, and bring motion identity to life with Lottie and Rive. Trademark prescreening runs against the CIPO Canadian Trademarks Database, with USPTO TESS and WIPO Madrid checks where cross-border or international protection is in scope. Accessibility is validated with Stark and Axe inside Figma and the browser, plus manual screen-reader passes against WCAG 2.2 AA on every customer-facing digital surface. Brand assets live in a Figma library mapped to design tokens that translate directly into Tailwind or native code for Codazz engineers to build into websites and apps.
Explore our full Branding & Creative service.
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We deliver branding & creative solutions to clients in cities around the world. Find a location near you.
Selected Projects
Recent platforms, apps and dashboards we designed, built and shipped.
A high-performance delivery platform with real-time tracking and immersive 3D visualizations.
Enterprise-grade security dashboard with real-time threat monitoring and analytics.
A curated marketplace connecting artists with collectors worldwide.
Cross-platform mobile experience with live delivery tracking and notifications.
Scalable microservices architecture handling millions of security events daily.
Comprehensive content management system with advanced analytics and reporting.
Our Work
200+ products shipped across fintech, healthcare, e-commerce, and SaaS — built to scale, designed to convert.


