User Research & Persona Development
Deep qualitative and quantitative research to build accurate user personas that drive every design decision.
PRODUCT DESIGN
What Is UI/UX Strategy? Services for Products
Evidence-based UX strategy — user research, competitive analysis, information architecture, and a prioritised roadmap aligned to activation and retention KPIs.
- 150+
- Products Designed
- 40%
- Avg Conversion Lift
- 4.9/5
- Usability Scores
- 3wk
- Strategy Sprint
- NDA on Day 1
- Fixed-Price Guarantee
- 48hr Proposal
- Secure Data Residency
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Independently audited, certified and built to standards you can check
UI/UX strategy defines how your product will serve users and business goals before any screens are designed — through research, personas, information architecture, and a prioritised roadmap. Codazz runs 3-week strategy sprints for SaaS and app teams, delivering evidence-based UX visions with measurable KPIs tied to activation and retention.
What We Offer
Our Capabilities
Competitive Analysis
Thorough analysis of competitors and market leaders to identify gaps, opportunities, and strategic advantages.
Information Architecture
Structuring content and navigation so users find what they need intuitively, reducing friction and abandonment.
UX Audit of Existing Products
Expert review of your current product to surface usability issues, accessibility gaps, and conversion blockers.
Design Sprint Facilitation
Google Design Sprint methodology to validate ideas and solve complex problems in just five focused days.
Jobs-to-Be-Done Framework
Uncovering the true motivations behind user behaviour to align product features with real needs and outcomes.
Our Work
Products That Users Actually Love.
200+ products shipped across fintech, healthcare, e-commerce, and SaaS — built to scale, designed to convert.
Web Design
KPR Interiors
A marketing site for an interior design studio, rebuilt on Next.js to load fast on mobile and convert visitors into enquiries.
- 4x
- Lead Gen
- 1.8s
- Load Time
Next.jsTailwindGSAP
Healthcare
CareSync
A patient management platform handling scheduling, records and clinician-patient messaging for a healthcare provider.
- 130+
- Patients
- 4.9★
- Rating
ReactNode.jsPostgreSQL
E-Commerce
LYKFit
A fitness e-commerce storefront built on Next.js with Shopify as the commerce backend and Stripe handling payments.
- 3x
- Revenue
- 2.5M+
- Visitors
Next.jsShopifyStripe
Logistics
Pioneer Logistics
A delivery management platform with live vehicle tracking, route planning and customer-facing shipment status.
- 15K+
- Deliveries/Mo
- 98%
- On-Time
ReactNode.jsMapBox
Logistics
BYT Trucking
A freight management platform for an established trucking operator, covering load tracking and job records.
- 500+
- Projects
- 30+
- Years
Next.jsMapBoxMongoDB
SaaS
ReviewPro
A multi-tenant SaaS platform that aggregates business reviews across sources and surfaces them in one dashboard.
- 10K+
- Businesses
- 200%
- Growth
ReactGoogle APIRedis
Our Process
Our UI/UX Strategy Process
- 01
Research & Discovery
We conduct stakeholder interviews, user research, and competitive audits to build a full picture of your landscape.
- 02
Synthesis
Raw research is distilled into insights, opportunity maps, and prioritised problem statements.
- 03
Strategy Definition
We define the UX vision, principles, and measurable goals that will guide the entire product experience.
- 04
Roadmap Delivery
A prioritised, actionable roadmap is handed over with clear milestones, KPIs, and design recommendations.
UX strategy is the high-level plan that defines how a product will serve its users and business goals — it comes before any visual design. UI design is the execution: the visual, interactive layer users see. Strategy without execution is a document; execution without strategy is guesswork.
Our core UX strategy sprint runs three weeks, covering research, synthesis, and roadmap delivery. For larger products or enterprises with multiple user segments, engagements typically extend to six to eight weeks to ensure thoroughness.
Yes — user interviews are central to our discovery phase. We recruit participants matching your target personas, conduct moderated sessions, and synthesise findings into actionable insights. Remote and in-person sessions are both available.
We define KPIs at the start of every engagement: task completion rates, time-on-task, Net Promoter Score, conversion rate, and user satisfaction scores (SUS/CSAT). These benchmarks are set before design work begins so progress is objectively measurable.
Absolutely. We have delivered strategy engagements for clients across North America, Europe, and the Asia-Pacific region entirely remotely using Figma, Miro, Notion, and video facilitation. Timezone alignment is planned at the kickoff.
Yes — many clients start with a UX strategy sprint and continue into wireframing, prototyping, and development with Codazz. Strategy outputs feed directly into our build pipeline, eliminating context loss between research and shipping code.
Ready to Get Started?
Let's discuss your project. Free consultation, NDA on Day 1, and a detailed proposal within 48 hours.