Digital Marketing Company in Lagos

Marketing in Lagos prices in two bands, and the compliance review is what separates them: a retainer at Lagos rates for a mid-market brand covering paid social, paid search, SEO content, and lifecycle email with weekly reporting and a 90-day creative roadmap, or a top-tier programme for the leading fintechs (Kuda, Moniepoint, OPay, PalmPay), the top five banks (GTBank, Zenith, Access, First, UBA), and the telcos (MTN, Airtel, Glo, 9mobile) with full-funnel measurement, server-side tagging, dedicated creative production, and quarterly NDPA, CBN, SEC, and NCC compliance reviews. Ad spend is separate. We quote fixed-fee retainers in USD with NGN invoicing option, hedged quarterly because annual NGN-denominated plans have repeatedly been wiped by FX step-downs since 2023.

Yes. Every site we run campaigns into ships with an NDPA 2023 compliant consent manager (granular opt-in by purpose, registered controller details, subject access flow), NDPC registration where the client is a data controller or processor of regulated thresholds, and cookie disclosure aligned with the NDPC implementation framework. Server-side tagging strips PII before sharing with ad platforms. Cross-border transfers (e.g., GA4 to US, Meta CAPI to EU) are documented as NDPA cross-border transfers with adequacy basis. Breach notification (72 hours to the NDPC) is wired into the analytics stack runbook. Cybercrimes Amendment Act 2024 screening covers ad copy that could be deemed misleading or fraudulent under the Act. Final regulatory sign-off sits with your DPO and the NDPC.

Yes, and WhatsApp Business is the most underweighted high-ROI channel for most Lagos brands. We integrate WhatsApp Business API (through Meta Cloud API, Twilio, Wati, Gupshup, or local BSPs like Termii) into Meta and Google ad funnels so the prospect taps an ad and lands in a WhatsApp chat with a salesperson or a catalogue checkout in under 30 seconds. Catalogue checkout integrates Paystack, Flutterwave, or Interswitch for in-chat payment. Bank and fintech clients use it for KYC-light onboarding (with full KYC handoff after). Nollywood and streaming clients use it for content recommendations and renewal nudges. Reporting tracks chats initiated, conversations completed, and revenue per conversation, deduplicated server-side.

For CBN-supervised PSPs and SEC-regulated investment platforms (Bamboo, Risevest, Trove, Cowrywise, PiggyVest, Chaka) every creative passes a compliance gate before going live. We use a shared review tool (Frame.io or a custom Notion workflow) where the client's compliance team marks approval, requests changes, or escalates to CBN or SEC legal counsel where wording is borderline. Common issues we screen for: implied guaranteed returns, undisclosed fees, BNPL approval-rate over-claims, instant-credit language that conflicts with CBN consumer-protection expectations, and unlicensed investment-product framing that has triggered SEC enforcement letters across the industry. Audit trail is preserved for the regulatory retention period (typically six years) for CBN and SEC examiners.

We produce in Lagos. Nigerian audiences (especially Gen Z TikTok and Instagram users) recognise non-Nigerian African creative in under a second and engagement collapses. We work with a roster of Lagos-based videographers, photographers, copywriters, and Nollywood-adjacent talent including influencers and skit-makers (Mr Macaroni, Taaooma, Brain Jotter, Layi Wasabi, Sabinus and similar tier creators) on a paid-partnership basis where the brief fits. Voice and music are Naija; AAVE-leaning or pan-African register tanks CPM. For exporter B2B campaigns aimed at European or US buyers we produce in international register without losing Nigerian authenticity in the credibility content (founder stories, factory and operations footage). We do not run translated Anglophone African or pan-Arab regional creative on Nigerian audiences as primary assets.

We quote retainers in USD with NGN invoicing option, hedged quarterly. Media plans are reviewed monthly against the current NGN-USD rate (which has had multiple step-downs since the 2023 unification and recurring volatility through 2024-2025). For dollar-denominated platforms (Meta, Google, TikTok all bill in USD for Nigerian advertisers above certain thresholds) we model FX exposure at the budget-line level. For local-currency platforms (telco SMS, USSD aggregators, local programmatic inventory) we lock rates quarterly with the supplier where possible. CBN's Nigerian FX market reforms have changed the FX access mechanics for ad spend repatriation; we coordinate with the client's CFO and bank on dollar liquidity sourcing for spend headroom. Forward-looking FX risk reports sit alongside the marketing performance deck.

Yes, this is a meaningful portion of our Lagos work and the channel where international agencies most often misfire by either overpaying or briefing in a register that the audience reads as inauthentic. We work with talent agencies and direct creator relationships across Nollywood, skit-makers, Afrobeats artists (Mavin, EmPawa, Chocolate City rosters), and the long tail of Instagram and TikTok creators with engaged Nigerian audiences. Pricing is in NGN with USD parity, contracts include FTC-style and ARCON (Advertising Regulatory Council of Nigeria) disclosure requirements, and content is briefed against creator-native register rather than scripted brand voice. We track to delivered impressions, engagement quality (not just rate), and downstream conversions through promo codes plus Meta and TikTok branded-content tools.

Yes, with different playbooks. Lagos is the highest CPM market and the testbed for most national campaigns. Abuja is government, corporate, and high-net-worth heavy; LinkedIn and corporate banking creative perform here. Port Harcourt is oil-services and FMCG; B2B and bulk-goods focus. Kano and the wider North are Hausa-language-led for FMCG and telco campaigns, with different media-mix (radio plus digital, lower CPM, higher reach). We work with Hausa-language creative talent for Northern campaigns; we do not machine-translate from English or pidgin. Geo-targeting accuracy on Meta and Google is reliable in major cities and noisier in rural states; we use state-adjacent targeting with survey-based audience validation for the deeper Northern markets.