Product Design Services We Offer in Cape Town
Cape Town product design demand expects more than Figma flows. Yoco set the local bar on small-business POS UX and onboarding flows that work on cracked Android handsets in spaza shops. Discovery Vitality showed how behavioural design and reward loops can become a global insurance product category. Capitec proved that retail banking apps can be both functional and delightful when designed against the reality of feature-phone graduates and first-time smartphone users. Our services match that bar. We deliver foundational research in EN, Afrikaans, isiXhosa, and isiZulu where the customer base demands it, design systems built for low-end Android and patchy network conditions, accessibility audits against WCAG 2.2 AA with Section 9 of the Constitution and the Equality Act in mind, and POPIA-by-design consent and data minimisation flows. Pricing is published in ZAR and USD because Cape Town design contracts routinely run across both currencies.
Our Product Design Development Process
Discovery starts with a research plan in the languages your customers actually speak, recruited from Khayelitsha and Mitchells Plain as readily as from Sea Point and the City Bowl. We run a POPIA scoping workshop covering lawful basis, consent design, and data subject rights flows; review FSCA Treating Customers Fairly principles where the product is regulated; and produce a research synthesis your product team can act on without a re-translation. Design sprints run two weeks on SAST (GMT+2), reviewed against a Cape Town design system foundation (typography, colour, motion, content tone) and accessibility checks. Usability testing happens with real participants on real devices, including low-end Android, on MTN, Vodacom, and Telkom mobile networks rather than office wifi. Handover includes a design system in Figma, documented research artefacts, and POPIA consent copy reviewed against the Information Regulator's published guidance.
Research & Discovery
1-2 WeeksWe conduct stakeholder interviews, competitive analysis, user surveys, and analytics review to understand your users' needs, pain points, and goals.
Information Architecture
1-2 WeeksWe define the content structure, navigation patterns, and user flows that form the backbone of an intuitive user experience.
Wireframing & Prototyping
2-3 WeeksCreate low and mid-fidelity wireframes for key screens, then build interactive prototypes for stakeholder review and usability testing.
Visual Design
3-4 WeeksApply visual styling, micro-interactions, and animations to create polished, high-fidelity designs that reflect your brand and delight users.
Design Handoff
1 WeekWe prepare developer-ready assets with detailed specifications, export all design tokens, and support your engineering team during implementation.
Technologies We Use for Product Design
We design in Figma with shared libraries, FigJam for research synthesis, and Maze, Lookback, or UserTesting for moderated and unmoderated studies. Research participants are recruited locally via Pollfish, panel partners, and direct community partnerships. Production design systems ship as code via React, React Native, Flutter, or SwiftUI and Jetpack Compose mobile native, hosted alongside the engineering stack on AWS af-south-1 (Cape Town) for data residency. Accessibility tooling covers axe-core, WAVE, Lighthouse, and screen-reader testing on TalkBack, VoiceOver, and NVDA. For analytics and behavioural research we use PostHog (self-hosted at af-south-1 for POPIA), Amplitude, or Mixpanel with explicit consent and data minimisation. Content design pipelines handle translation memory across English, Afrikaans, isiXhosa, and isiZulu with professional reviewers, not raw machine translation.
What Cape Town Clients Say About Us
Real feedback from businesses we have partnered with on product design projects.
Other Services We Offer in Cape Town
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Explore Our Product Design Specializations
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